Government & Municipal
About Your Company
We promote the composting of food waste for our county. It is our responsibility to educate residents that food waste can be composted by placing it in their green curbside cart.
Our demographic includes all residents of San Luis Obispo County, California. We are educating and motivating people to view food waste as a valuable resource that can be turned into compost and energy at local facilities. This campaign should be considered a public education program. The tagline will be used in fliers, brochures, websites and possibly the exterior of large trucks in the form of a vehicle wrap.
We do not have competitors.
We are seeking a friendly, encouraging, motivational tone. We want to inspire residents to change their habit of putting food waste in the trash. The tagline should evoke a positive, feel-good tone. We do not want to shame the public into participating in composting. Rather, it is the right thing to do for our community and the environment.
Top 3 Things
1. Positive Environmental Action, 2. A solution 3. Easy to Do!
A. For examples of this type of program, search food waste composting for City of Oakland, San Francisco CA , San Jose, CA, LACompost, etc....
B. Also the creative might consider linking food waste composting with cleaner air., less waste, great choice.
The other images are relevant to our program and could be used as motivation for your creative element.