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Background
Industry
Games & Recreational
About Your Company
We need a name for a new cycling equipment company, which will be founded in Germany:
We beleive using lightweight gear is key to more joyfull bike rides. We therefore use high-tech materials and innovative design to make the world's lightest bikepacking bags, cycling backpacks and bike trailers (for child transportation). We offer premium products.
Targeted markets are worldwide, starting from (Central) Europe, the US, Australia and Japan.
Execution
URL required
.com
Target Audience
Our target audience are sportive bike enthusiasts, who like escaping from daily life with their bike (i.e. road bike, gravel bike, mountain bike), be it for a short ride or a multi-day tour. They enjoy travelling and generally the outdoors. The core customership is between 25 and 50 years old and 80% male. Their income is average or above, they have typically a higher education.
Competitors
- apidura.com
Bags: (Small) British bikepacking bag maker - but with a sharp positioning and well designed products and CI. Innovation leader (so far ;), well-recognised
- evocsports.com
Bags: Major player in bike backpacks (especially mountain biking), just with the positioning on protection (rather than lightweight). German Company
- tout-terrain.de/en/
Trailer: The only lightweight (and single-track) kid trailer competitor. Small German Company, well made product
- https://www.thule.com/en-us/us/bike-trailers/multisport-trailers
Trailer: Swedish Company, Market leader for high quality (two-track) kid trailers
Creative should NOT use
(we'll see - I might give an update here)
Tone/voice
We make equipment with a high level of functionality and product quality. Clean and minimalistic design in general, nice (technical) details where reasonable and/or necessary - No bling-bling. The tone is bright / light (weight).
Top 3 Things
Quality. Lightweight. Freedom
Additional Info
We want to protect the name as a registered brand under the Nizza Classes 9 (for bike trailers), 18 (for backpacks) and 25 (for apparel).
We use specific high-tech materials for our products (i.e. the trailer's structure is using a carbon fiber space frame...
I share some pics below: Inspirational / mood pictures (showing the user and his lifestyle, competitors and a mock-up of our trailer).
Materials
Contract
Files
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