Create A Brand Name For A New Line Of Cookware & Bakeware

Other

Our company, a cookware, bakeware and gadgets manufacturer, is launching a new brand in the marketplace that needs a name.
The brand features all individual pieces of cookware that clearly indicates what each cookware item is used for based on things like family size, how much you’d like to cook, etc. For example, “this large pan can cook 4 chicken breasts or 2 steaks” or “this griddle pan is perfect for 3 pancakes or 5 eggs” and even “this grill pan is perfect for that one recipe you want to try”.
The goal of the brand is to allow the consumer to customize their kitchen/cooking experience by picking and choosing what items they need in their kitchen. It’s our job to tell them why they need each specific item.
Our main focus is how we can make cooking an attainable, easy task. We are allowing the consumer to “build their cookware and bakeware collection” based on their specific wants and needs. Our goal is to convey through the brand name, through the brand look and feel, and on the packaging why they need each piece for a specific purpose.
50% of the sales from this line will be people replacing their current cookware

Big family/starting family
Millennial
Looking to replace cookware
Wants to save time & money
Looks for inspiration
Home inspired
Digitally engaged
Loves to entertain
She is finding her own style
Limited Budget
Relies on prepped meals

Attainable, accessible, personalized

Attainable, accessible, personalized

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