• Award$200
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Business Info

Business Name

Craft Asia, producing craft beer in and for Asia

What do you do?

Brew and build craft beer brands in Asia

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your audience

Beer and wine consumers in Asia, craft beer enthusiasts, more adventurous beer drinkers who are moving from macro lager to more complex and tasty craft beer, wine consumers in Asia that are intrigued by craft beer, middle income and above, skewing younger, Age 21-39, value = sense of adventure, curiosity, craft quality, breaking the mold, integrity and character

What 3 things do you want your product name to communicate to your audience?

Authentic, with an independent spirit, slightly exotic, adventurous, fun-loving, slightly iconoclastic

List the names of your top three competitor products

Boxing Cat, Great Leap, Slow Boat

Style

What character, tenor or spirit do you wish to convey?

Adventurous, intellectually curious, "suck out all the marrow of life", bold and courageous, high level of integrity and character both the product and the brand

Are there any words or phrases you like?

A (very) subtle and nuanced suggestion of Hong Kong or Shanghai could be good. It could also be good though not necessary to work a nautical or marine thread into the brand, even better with an Asian twist!

Are there specific words or phrases you don't like?

Nothing referencing classic German beer or style, or Belgian

Do you want to include additional info?

Craft beer brands that I like: 1. Ballast Point; 2. Anchor Steam; 3. Sierra Nevada

Materials

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