Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
LET ME TELL YOU ABOUT US:
We are a small craft beer brewer from the Seattle area looking for the right mix of great beer and an arresting brand name. No...we're not looking to get ourselves arrested, but maybe come close?
HERE IS WHAT WE NEED:
Some craft beer brewers just look at their surroundings and come up with names that describe what they see...such as the Scottish brewer Harveistoun that named its ale "Old Engine Oil", others use sports analogies like Pyramid's "Curve Ball" Blonde Ale or maybe current events like Wasatch's "Polygamy Porter", catchy, huh?
Well...call us crazy, but we're to busy concocting some really crafty beer to try and be creative with consumating some killer copy too. That is exactly where you come in. Give us a brand name for our progeney and flavor names that would go with it. We're starting with an IPA and an Amber Ale and we'll see where that takes us.
OUR TARGET AUDIENCE IS:
Probably you...if you're into a great brew...or two... NO "Nat Lite" fans please. So...guys 25 to 60 with a decent job or a working girfriend who thinks your more expensive taste in quality is actually attractive. And of course anybody else that enjoys a good story and some music to round out the afternoon.
WE LIKE THESE EXAMPLES:
See above, but show some talent as a leader, not a follower...in other words, be original.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
1.Only submit names that have at least passed a Google search against anything obviously similar in the beverage category.
2.A simple USPTO search of live brand names in the beverage category. If you think the name/s you have are sure winners but maybe a close call...send them along.
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