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Business Info

What does your company do?

We help small to mid sized companies reduce their operating expenses by evaluating their employee benefits and Human Resource management. We offer payroll services, retirement plans, group health plans, workers comp, Human resource information systems, time and attendance mechanisms, etc.

Do you require that a .COM or other URL be available for the new name?

Yes, we would require a .COM to be available for the business name.

Target Audience

What is your industry?

We are initially targeting small to mid sized companies; the underserved and ignored.

Describe your customers

Customers are sole-proprietors, CEOs, and HR Managers. They are typically well educated and experienced. 2-300 employee companies.

What 3 things do you want your company name to communicate to your customers?

We value a high level of customer service. We customize solutions to fit individual needs. We are highly focused on reducing costs for the employer.

List the names of your top three competitors

ADP, Paychex, G.S.Levine.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Professional, Integrity, Modern.

Are there any words or phrases you especially like or hate?

None to my knowledge

Do you have other info you want to share?

Not applicable



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