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Business Info

What does your company do?

We are a startup business established by two senior accounting and insolvency specialists. We will be offering vocational business training in the areas of accounting, financial services and corporate restructuring. Our focus is on professionals in the first five to ten years of their career. Our courses will e between one and four days in length and will teach practical business skills through case studies and classroom examples.

Do you require that a .COM or other URL be available for the new name?

Definitely require .com.au (we are an Australian business) although .com would also be preferable.

Target Audience

What is your industry?

Business and financial training

Describe your customers

Our participants will be finance professionals in the first five to ten years of their career but as the courses will in most cases be paid for by their employers our customers will be accounting firms, banks and legal firms.

What 3 things do you want your company name to communicate to your customers?

We are different to existing training businesses. Think MAC versus PC. Our trainers are senior industry experts with many years of practical experience. We do not teach theory through PowerPoint. We teach skills and techniques that can be utilised in the 'real world' through interactive case studies and 'war story' examples. The emphasis is on participation. We utilise the latest technology to maker sure our courses are engaging (audio visual material, interactive quizzes).

List the names of your top three competitors

BPM (Best Practice Modelling)
Professional bodies such as Chartered Accountants, Insolvency Practitioners of Australia)
In house training provided by large accounting practices

Style and Concept

What character, tenor, or spirit do you wish to convey?

Non traditional
Forward looking
Content based around real world expertise, not text book theory

Are there any words or phrases you especially like or hate?

Nope

Do you have other info you want to share?

We like names like Accenture (management consultancy) and Flight Creative (design agency). These are short names that do not explicitly state what the companies do but suggest their approach and values.

Materials

Contract
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