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Food & Beverage
About Your Company
Business plan is evolving. Make and sell gourmet sugar cookies with different flavors of icing, sometimes seasonal (like peppermint at Christmas). Other flavors include coffee, cafe mocha, orange, rasberry, lemon, peanut butter, chocolate/peanut butter, and developing more... Made from scratch. No artificial ingredients or preservatives. These cookies are all about taste, not fancy looking (simple round cookie with naturally colored icing). Sweet and pure.
We are planning to begin sales at local farmer’s markets and spread to other venues, possibly convenience stores or cookie stands in high foot traffic areas. Eventual goal is to also have a storefront.
Target audiences are impulse buyers, people ordering cookies for parties and events, and people who want a delicious treat made from natural ingredients.
Impulse buyers, people ordering cookies for parties and business events, and people who want a delicious treat made from natural ingredients (unprocessed, nothing arificial).
Mrs. Fields Cookies
cookies with natural ingredients
Save money. Live better. Walmart.
Eat Fresh. Subway.
Just Do It. Nike.
A diamond is forever.
I'm Lovin' it. McDonald's
Fun, Fresh, Appealing, New, All Natural, Pure, No Artificial Ingredients or Preservatives, Unprocessed, From Scratch, Indugle, Treat Yourself, Treat a Friend, Live a Little, Love a Lot, Taste sensation, Carpe Diem, Luxury, Heavenly
Top 3 Things
Indulge, Delicious, No Artificial Ingredients or Preservatives
We are making cookies from natural, unprocessed ingredients; however, we are not marketing to "health nuts" - more to "common sense" consumers who prefer to stay away from processed foods and artificial ingredients. But at the same time we do not overfocus on health to the point of turning turn off customers who just want a delicious cookie (and don't care or want to think about the ingredients).
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