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Business Info

What does your company do?

We're an existing retailer that sells Consumer Technology goods such as Laptops, Smartphones, Tablets, Printers etc. We're looking to start a new division of the company that will be an online store for all these products but remain independent of our offline presence.

Do you require that a .COM or other URL be available for the new name?

.com should be available
In addition, we'd like it if the social media handles on Facebook, Twitter and Instagram are available.

Target Audience

What is your industry?

Retailing

Describe your customers

Our customers are people of all nationalities. Their age group tends to be between 16-45, dominantly male. They understand and use technology in their daily lives. They're comfortable making purchases online using their credit card.

What 3 things do you want your company name to communicate to your customers?

The name doesn't necessarily need Tech or Computer in there. In fact we'd like to stay away from that association. The idea is to build a brand name which has a story behind it, unique enough for people to be able to search and not get lost, and easy to speak/hear/remember by people of many nationalities.

List the names of your top three competitors

This is irrelevant.

Style and Concept

What character, tenor, or spirit do you wish to convey?

The brand should be fun, light, friendly. It's not formal at all. The idea of customer delight is at the heart of this project.

Are there specific words or phrases you do not like?

This is irrelevant.

Are there specific words or phrases you like?

-This is irrelevant.

Do you have other info you want to share?

-This is irrelevant.

Materials

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