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Business Info

What does your company do?

Management services including market research, analysis, client surveys, strategy and planning, interim leadership, company performance analysis, restructuring, organization optimization, business development, marketing, and consultancy.

Do you require that a .COM or other URL be available for the new name?

Not necessarily as we are going to register a local website at domain ".ae"
Prefer to check availability on .ae and/or .biz

Target Audience

What is your industry?

Consulting and Professional Services

Describe your customers

Generally, the customers are businesses seeking special services, analysis that are not within their core activity. The people we will be dealing with would most likely be senior executives medium and large organisations (regional and international). They will be sophisticated individuals who are used to global names and brands.,

What 3 things do you want your company name to communicate to your customers?

1) No BS and straight to the pony services even if it means we don't get the job (honest and loyal in our communication with clients).
2) We come with hands-on experience having strong track record, valuable experience, industry/local knowledge and strong connections.
3) Offer a multitude of consultancy, management and professional services with attention to detail and full undivided dedication to each project and its unique outcome and summary (unlike the usual cut and paste reports).

List the names of your top three competitors

Deloitte, GFK, Alvarez & Marsal (non-financial or accounting related)

Style and Concept

What character, tenor, or spirit do you wish to convey?

powerful, ambitious, efficient, punctuality, professionalism, knowledgeable, unique.

Are there any words or phrases you especially like or hate?

We would like to be seen as friendly and professional not arrogant and rude.

Do you have other info you want to share?

In our market, companies go for known brands names (i.e. E&Y, GFK, etc) without necessarily getting real and dependable reports that could positively affect business decision-making. We would like to be seen as a growing company that will always deliver discreet and factual studies and services that will make potential clients go "wow! I never thought I would see this...or...We seriously need to make some business changes to make up for..."

Materials

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