What does your company do?
We put on an bi-annual conference for multi-talented, renaissance people from around the globe to talk about the future and our part in it.
Do you require that a .COM or other URL be available for the new name?
Yes, a .COM.
What is your industry?
Describe your customers
People who consider themselves broadly skilled or multi-specialized instead of narrowly focused. These people are readers and DIYers and experimenters and often musicians and scientists. They have wide-ranging interests like martial arts, chess, SCUBA diving, electronics, programming, and cooking. Above all else, they are moved by the challenge of learning and doing something new.
What 3 things do you want your company name to communicate to your customers?
The conference is about and is for people just like them. It is global. It will educate, entertain, and elevate.
List the names of your top three competitors
TED and SXSW are perhaps the closest things to conferences like the one we envision, though TED and SXSW are about interesting topics whereas this conference is about the art of knitting many interesting topics together into something greater. Burning Man celebrates different walks of life, but isn't focused on the skill of being multi-skilled. The raison d'etre of this conference is the purposeful and deliberate combination of divergent skills, talents, interests, and skills as a lifestyle and interest in and of itself.
Style and Concept
What character, tenor, or spirit do you wish to convey?
The name should convey the excitement and energy of a movement that will represent an inflection point in human advancement. It should convey a spirit of unity of purpose and provide a strong sense of identity and belonging to the conference's participants. It should be aspirational, fearless, and convey deep meaning and significance. A great example is "Burning Man."
Are there any words or phrases you especially like or hate?
"Polymath" is snobby. "Renaissance" is cliche. "Multi" is good and familiar (multi-cultural, multi-cellular, multi-tasking, multi-processor), but could be associated too strongly with wealth ("multi-millionaire"), which is not the focus of this conference. "Manifold" is a neat word. "Vitruvian" is a nice reference to Da Vinci's Vitruvian Man but it's too hard to spell. "Fractal" is neat but might sound overly technical..
Do you have other info you want to share?
Short and a little cryptic or mysterious is good. For example, "Ren2" for "Renaissance 2" or for "second Renaissance" (but Ren2.com is taken).
Various aspects of nature might contain strong images.
Da Vinci's life and history is probably rife with recognizable and meaningful words and images that could be repurposed for this use.
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