• Award$200
  • Entries50
  • Creatives17

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Background

Industry

Real Estate & Construction

About Your Company

Short term rental management company - we manage Airbnbs for people

Execution

Target Audience

Likely people 30+ with lots of assets

Creative should NOT use

We want something centered around the idea of travel - not just vacation. We would not consider a name playing off of the name of any booking platform (VRBO, Homeaway, Expedia, Booking.com) except for Airbnb (though it's not necessarily our preference).

Tone/voice

fun, young, easy to use, simple, professional, trying to attract both families and business travelers

Top 3 Things

travel, help you make money, simplicity

Additional Info

A lot of this is redundant - but it's important to us to be very clear about what we do so that you can help us come up with the right name... Many people own vacation properties that sit vacant for 320 days per year. Others own second properties that they manage on Airbnb, but do a poor job of and they are missing out on additional income. We are a company that helps both of these types of clients. We will be a hands on, full service, property management company for anyone with short term rental property. Our goal is to simplify the process of owning short term rental property for owners. Basically they provide the property, and the furnishings - and then we manage everything and send them a check and a breakdown of charges/income each month.

We do not necessarily want to be associated with any specific provider in the industry through name association - maybe with the exception of Airbnb. (http://www.theairbutler.com - is a "competitor" with a name that would lossely associate them with Airbnb.) We would not consider a name that would tie us to any other platform out of fear that Airbnb will eventually put them out of business. With all of that in mind, it's not necessarily a preference to be associated with Airbnb, just an option.

We like words that are verbs, and are a call to action - "Evolve" for example. However thats not a MUST either.

Materials

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