LET ME TELL YOU ABOUT US:
We are a new start-up providing a mobile advertising solution for local businesses. Merchants use our self-care tool to create offers and target them to specific consumers in proximity to their physical store locations. We then deliver the offers to consumers based on their real-time location, demographics, and interests. Offers are viewed within a mobile application on iPhone, Android, Blackberry, etc.
The benefits for merchants are:
1. No upfront risk its free to create offers and distribute them to consumers. Merchants only pay us when a consumer actually redeems an offer.
2. Discovery offers are pushed to consumers or they can browse based on their current location and business category to find new businesses around them.
3. Real-time offers can be created quickly for current business needs, there is no lag for printing or mailing, and offers can be pulled when a certain quantity of redemptions has occurred.
4. Loyalty we can manage a loyalty program and help merchants drive repeat visits, demonstrating long-term customer value
5. Viral we leverage social networks to help consumers spread the word about great merchant offers, broadening the audience, raising awareness, and creating new customers for the merchant
6. Measurable we provide detailed analytics taking the guesswork out of calculating the effectiveness of a particular campaign
The benefits to consumers are:
1. Great local deals find out about local businesses in your area or when your are travelling and save a considerable amount over retail
2. Stay informed offers are pushed to consumers when they are available based on their location and are targeted and relevant based on demographics and interests.
3. Convenient eliminates the clip and carry hassle of paper
4. Control consumers maintain privacy and control over the offers they receive, and continually help us improve targeting based on redemption and
Our company is unique because we can deliver location-targeted offers that are valid for only a limited period of time and with a limited quantity instantly or on a schedule defined by the merchant. We can also ensure that the merchant only pays when an offer is actually redeemed with our proprietary redemption tracking and fraud system.
HERE IS WHAT WE NEED:
A great and memorable name for our company. Ideally, we would use it for our App name on the mobile phones, for our website geared towards merchants, and for any mass market advertising we do to build our brand. Think Zagat Guide or Yelp, two examples of brands that are well known by merchants and consumers alike.
OUR TARGET AUDIENCE IS:
Merchants and consumers. We want consumers to feel cool talking about the app and to have fun using it. We want merchants to see it as a cutting edge and valuable marketing tool that is easy to use and cuts through the complexity of mobile advertising. They should see us a partner to help builds brand awareness, loyalty, and measurable business results.
WE LIKE THESE EXAMPLES:
Yelp, Flickr, Twitter, YouTube, Blip.tv, Foursquare
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
A unique name that is short, memorable, works for merchants and consumers. We will give preference to names that can be registered with .com.
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