• Award$200
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Business Info

What does your company do?

Starting a healthy, organic, well-balanced fast food restaurant for a healthy alternative to typical fast food joints. It will be fun, fresh, fast, healthy and most importantly GOOD.

Do you require that a .COM or other URL be available for the new name?

Probably prefer .COM as URL. WE are looking for a unique, catchy name, so there shouldn't be a problem with the URL. We do not want a name already in use or similar to one already in use by any other company.

Target Audience

What is your industry?

Fast Food/Restaurant

Describe your customers

Health consciousness, successful, Male & Female, 20's-60's. Location could be a populated city such as downtown Chicago (business oriented), Madison Wisconsin (one of the top healthiest cities in the nation for example), or family populated suburbs with lots of growth (Naperville, IL ranked top town for raising family). Healthy lifestyle, interested in health as well as food with good taste. People who will pay an extra couple dollars for a healthy sandwich, compared to going to the dollar menu somewhere else. People in the corporate world wanting a quick and healthy lunch during their lunch break. Parents who want a quick alternative for their family. Crowd will mostly be lunch, but can easily be picked up for dinner as well.

What 3 things do you want your company name to communicate to your customers?

Fast food that is healthy, balanced, organic, and GOOD. A fast food restaurant that is prepared fresh, low in fat, organic, no preservatives, but tastes even better than your typical fast food joint.
1. Healthy
2. Fast but Fresh
3. GOOD

List the names of your top three competitors

Freshii, Panera, Jason's Deli.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Creative, fun, unique, catchy.

Are there any words or phrases you especially like or hate?

Phrases we like for overall concept to follow: "It's All Good". "Eat Well Do Good". "Eat Good Do Good".

Do you have other info you want to share?

We want this to be fun, catchy, unique and something that is fun to say. But, we still want it to be upper-end and established, not "goofy" and youth appearing. Still classy, strong, and dependable. Need fun words that will not be copied, and are unique such as "Google", "Yahoo". The name does not necessarily have to reflect what we are, but more importantly needs to be fun, catchy, fun & easy to say, and something that will be easily branded. Company names should be unique, and should not be something that currently exists for any other type of company. Google and yahoo are great names, as they are fun to say, easy to spell, unique, and would be hard for another company to copy and try and use.

Menu selections will include healthy wraps, sandwiches, salads, snack options, protein drinks/smoothies etc.

Materials

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