Publishing & Media

NewCo specializes in publishing and information products. NewCo produces digital information products under various brand names, such as web portals, digital marketplaces and research content. Our products are aimed at professional international investors. Our topics are investing in stocks, bonds, funds, private equity or crypto currencies. The NewCo is a technology-driven start-up (Fintech). The tonality is correspondingly casual. The company name must be catchy and is primarily aimed at the shareholders of our company.

Most of NewCo's users and advertising customers come from the financial services industry. These include bankers, asset managers, financial advisors, fund managers, decision-makers from banks, pension funds and funds of funds. The Financial Times and Bloomberg are among the most important media of this target group. Most of our customers are male and between 30 and 50 years old. NewCo works internationally, this also applies to its customers. The regional focus is on key financial centres, including London, New York, Frankfurt, Singapore and Hong Kong.

Terms such as Investment, Finance, Capital, Stocks, Crypto etc. are overused and offer little potential for differentiation (see also Mindmap).

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The NewCo is a technology-driven start-up (Fintech). The tonality is correspondingly casual.

Finance and investing know-how
Innovative and technology driven
Agile, fast, flexible

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