Company Name For Casual & Stylish Clothing Brand Based In Sf Which Is 100% Sustainable And Ethical

Fashion

The company will be an e-commerce only ethical and sustainable clothing & lifestyle brand for both men and women. Clothing will be basic everyday casuals which deliver highest level of comfort and quality. The clothing will be made from natural/sustainable fibers and from fair trade factories across the globe which empower women, local artisans and pay higher than average wages. The brand believes in transparent supply chain and will show consumers who made their clothes. The mission of the company is to create clothing which provides livelihood to underserved communities and create transparency in fashion industry unlike fast fashion brands. Target audience will be males and females living in urban areas in the age group of 25 - 44 who care about environmental impact of fashion industry, who believe in slow fashion and green lifestyle.

Gender: Male and Female
Age: 25 - 44 both F & M
Female & Male: 25 – 31 young urbanites who shop at GAP, Anthropologie, Banana Republic, Urban Outfitters, Amazon and Zara. Live in big cities and are single, most likely live in apartments. Career-minded and love socializing, going to night clubs, coffee shops and try new restaurants. Enjoy travelling and reading, sports and music
Female: 32 – 44 Modern stay at home moms or single working professionals who shop at Zara, JC Penny, Target, J. Crew, Loft, Ann Taylor etc. Married with young children and live in the suburbs, mid-sized cities to small towns. Love going to social events at schools, book clubs and neighborhood barbeques.
Location: Since it’s an e-commerce store it could be anywhere in north America (US + Canada). But majorly bigger cities like NY, LA, CHI, SF etc. and some mid-sized cities too.
Income: Household income between 70K to 250K or above
Occupation: Professionals working in Marketing, Advertising, Information Technology, HR and modern stay at home parents
Education: Bachelor’s Degree and above
Lifestyle: Shops online. follows brands on Facebook, Instagram and you tube. Likes to be socially connected all the time. Consumes a lot of videos and online content majorly through cell phones. Makes conscious buying decisions based on a lot research and reading reviews online. Willing to spend more for quality products for themselves and family.
Values: Believes in meaningful work, education, voicing their opinions and good cause. Never afraid to try new things be it brand, food, music or travel.

No words which include name of a place, color, slang. Smaller names, easy to pronounce preferably 10 - 15 characters or less. Would like names that join two words creatively for example: Uniqlo (Unique + Clothing). Need names which can be trademarked.

Casual, warm and creative. The designs would be unique and not what the masses wear. The clothing would represent impact on people and environment creating a feeling of goodness and love.

Sustainability, Uniqueness and Comfort

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