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Business Info

What does your company do?

We are a Water Treatment solutions company for industrial settings. We design, build an operate large water plants for companies across several sector: industrial, waste, oil&gas, municipal. We are a regional Latin-american player based in Bogot, Colombia with operations around the region.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?


Describe your customers

Medium and large industrial companies in several sectors of the economy: manufacturing of goods, oil&gas, municipal water companies, infrastructure, other

What 3 things do you want your company name to communicate to your customers?

- We are THE most prestigious engineering company in the water solution space
- We are EXPERTS on designing, building and operating "built to suit" water solutions
- We provided value-based solutions focus on lowering operating costs for our customers

List the names of your top three competitors

Veolia (Number 1 global player)
Biotecs (regional)
Tecca (local)

Other global competitors: Cetco Energy Services, Baker Hughes Inc., Schlumberger, FMC Technologies, Ovivo, Halliburton, GE Water, Enviro-Tech Systems.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Expertise, innovation, competitiveness, "new regional player"

Are there specific words or phrases you do not like?

"old terms like:

Are there specific words or phrases you like?

Competitive water solutions
Water technologies

Do you have other info you want to share?

- The company is the result of the recent merger of 3 top competitors: Valrex (30 years in market), Tepsa (27 years), Depurar (17), all very well regarded. We are currently operating as Valrex Group
- We are looking for an "umbrella brand" for the 3 brands: Valrex, Tepsa, Depurar
- Our web site is www.valrex.com
- We want a fresh, agile, innovative brand name



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