Food & Beverage
About Your Company
We're manufacturing and bottling salsa, target customers are consumers. Preferable target group are people that are selective about their salsa, prefer home crafted products and would be willing to search out a product they prefer over what can easily be purchased at the grocery.
Type of Consumer/Persona: Craftsman – The “craft beer” consider of salsa’s
Marital status: Un-married and Married
Family Size/Status: Young, growing families
Disposable income: High
Where do they shop? Natural food stores, co-ops, farmer’s markets, premium large chains (Lunds/Byerly’s/Whole Foods) – also regular supermarket chains. If passionate, will go to great lengths to get their favorite brand.
What do they value from a Salsa? Taste, balance, creativity, spice/heat
How do they use salsa? Creatively – addition to meals, but also with chips.
What will turn them off in a food product? Bland, overly weird flavors, commercial feel of brand
How do they evaluate options in the market? Reviews, sampling, recipes, restaurants
What chips do they like? Home-made or restaurant chips
Why do they value premium products? Willing to pay for favorite salsa. To some extent, the salsa is an extension of their individuality and taste
Texas Based Salsa Company
Creative should NOT use
Don't mind plays on words, clever, but needs to be professional. We want something that plays to "simple" and "straightforward". "What you see is what you get" reflects who we are and the products we intend to produce.
Want people to think about a high quality product with fair price tand a company that is focused on giving back to the all the communities we serve.
Top 3 Things
Professional, Quality, Good Home-styled products.
We're very early in the process. The company is myself and my two sons. We've spent a signficant amount of time rolling through company and product names. Today we're kind of focused on Hein Family Kitchens for the company name, open to some creative alternatives or variations. We're also leaning towards Uncle Linus' Original Recipe, but would be very open to alternatives that are a unique play on "Simple", "Basic", "Original". The first flavor will be a sweet & mild flavor similar to the competitive product I've noted. We intend to offer 2-3 other flavors initially. The product will be made in Texas, but we intend to sell nationally with a focus on, Texas, Colorado and Minnesota, everything with the brand has to appeal across those regions.
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