Software & Technology
About Your Company
We are an online marketplace (webite & app) where women can set up online storefronts and market their everyday talents (home organization, music lessons, sewing skills, cooking, etc) to their neighbors. Our target demographic is women who have left the workforce to give care and feel locked out of the laborforce. We aim to give them another kind of opportunity - one that utilizes the skills they already have.
Needs to appeal to both potential sellers on our platform and buyers. Selllers on the platform will be primarily women who have left the workforce to give care to family and who have home and family management skills. Both buyers and sellers will be primarily ages 30-45.
Creative should NOT use
Do not use the word "mom" or any derivative of mom. Do not use the word "empowerment"- that's a fast track for not being taken seriously.
Stitch Fix - Your Partner in Personal Style
Approachable, warm, slightly feminine - but not fluffy. A sight where women who have left the workforce to give care can be taken seriously.
Top 3 Things
That it leans feminine (without being exclusively feminine), modern but with some warmth, local entrepreneurs