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About Your Company
Our business is a small holistic pharmacy in Northern California about an hour north of San Francisco. We sell herbs, supplements, essential oils and other health related items like high end chocolate bars, microwavable warm packs and sage bundles. Our emphasis is on local products whenever possible and on sustainable packaging. We do sell CBD products but we are not a cannabis dispensary and we don’t sell any prescription drugs. We do teach classes in all kinds of healing and plan to increase that in the future.
The pharmacy is in front of our large acupuncture clinic and at the moment both are under the name of the clinic, Petaluma Community Acupuncture. We will be changing the name of the clinic when we reopen the holistic pharmacy under its own name. The clinic is a community-style clinic in that patients are treated in a group setting and they pay on a sliding scale for treatment. The pharmacy will NOT be on a sliding scale and, in fact, will have some kind of upscale products so I want the name to not give the impression that it's a budget kind of place. Frankly, though other small stores are our obvious competitors, it's Amazon, Walmart and chains like Walgreens and CVS that threaten us the most because they can beat our prices. Our biggests assets are our knowledge and experience, our warmth and compassion and our familiar faces.
We want to name the holistic pharmacy something different from the clinic and give it its own brand.
Petaluma is a bedroom community for San Francisco and increasingly sophisticated. We are in the hip downtown district and would like to attract a broad market segment. Would like to avoid names that are too crunchy, too old-timey and, as I said above, evocative of Asian medicine. We also need to avoid terms that might make people assume we're a cannabis dispensary. There is an herb store opening down the street called Herb Folk and we'll need to position ourselves against that.
We’ve been working on a name for awhile and we've already thought of and rejected a bunch of names, some because they were already taken. My daughter's name is Flora and I like Florapothecary but someone already has that name and URL. There’s also already a Flora Aopthecary. And a Flora Pharmacy, although it's in Mississippi. I've also already considered just Flora, with Holistic Pharmacy just as an added descriptor. I’m not attached to the word Flora but I do like it.
I'd like the name to be relatively short (we've kind of had it with having to say Petaluma Community Acupuncture for 10 years) and easy to pronounce. We'd like the name to be evocative of plants, knowledge and wisdom but please don't take that too literally. Some other words that come to mind are lush, smart, compassionate and slightly witchy.
If the exact URL isn’t available for your idea please give me some reasonable ideas of an alternate URL for the name you propose.
Feel free to ask me any questions! Thanks Elizabeth
Men and women who care about taking care of themselves and actively seek out ways to do so - yoga, pilates, juicing. Generally between 25-65, savvy, on progressive side and with disposable income, they like the feel good factor of buying locally and from independent businesses. They shop at farmers' markets and research products online. They frequent local restaurants and hip coffee shops. Time is a bigger challenge for them than money. Often they're looking for products for their spouse and or kids as well as for themselves.
Farmacopia has a similar setup to ours, with a small store in the front with holistic medical services in the back. They're higher end in general than we are. They sell a lot of skin care products as well as herbs and supplements and they have a hefty e-commerce business which we don't yet but will in the future. They do a great job with their social media presence and their email marketing. Basically, they really know what they're doing all around.
This is a small herb store, also owned by an acupuncturist, that is opening just a few blocks from us in Petaluma. I don't know much about them yet but they are working the community angle in a big way. They will be focused mainly on western herbs but, like us, will be offering classes and low cost health care that will be associated with the store. They have already created a branded line of products, which we intend to do in the near future.
This store and workshop space are in San Francisco so they're not a direct competitor but they do a great job so I thought this would be valuable for you to see. Their store is probably 4-5 times as big as ours and they're really working their new workshop space.
Creative should NOT use
Please nothing evocative of Asian themes (no 'lotus' or 'qi'). Avoid New Age terms (if you don't know what I mean toss something out and I'll let you know). Nothing too crunchy or old-timey. We don't carry prescription drugs, thus we have to specify 'holistic' or 'natural' if we have pharmacy in the name. Also try to avoid it sounding like a cannabis dispensary. That can be challenging as words like 'herb' or 'green' can give that impression. A single word or two at the most (other than a descriptor like holistic pharmacy or apothecary) please and I'd rather not include 'Petaluma' in the name unless you have a really really good idea for it. Thank you!
Hip and earthy at the same time, knowledgeable and educated a just the slightest bit witchy
Top 3 Things
Plant-centric medicine, Education, Community
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