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Business Info

Business Name

Dalen Products, Inc

What do you do?

Were a family-run company that designs and manufactures unique and innovative gardening products.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Retailing

Describe your audience

Likely 30 years of age and up, homeowners in the Midwest, Southeast, and South. More likely to be male. Middle class income bracket and up. Families with children and/or grandchildren. Gardeners and outdoor hobbyists. Eco-conscious and wary of using insecticides.

What 3 things do you want your product name to communicate to your audience?

This product will be a mosquito kill trap that lures the insects with changing lights.. Features and key words include mosquito, light, lure, frequency, cycle, non-toxic, and solar-powered.

List the names of your top three competitor products

Dynatrap, Mosquito Magnet, and Flowtron

Style

What character, tenor or spirit do you wish to convey?

Modern, sci-fi, innovative, punny

Are there any words or phrases you like?

LED, mosquito, trap

Are there specific words or phrases you don't like?

Death, kill, hazard, toxic

Do you want to include additional info?

We like the name 'Skeeter Eater'; rhyming, assonance, and alliteration are a plus for us in this product name.

Materials

Contract
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