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Business Info

What does your company do?

We provide healthy gourmet meals for the modern family via a novel distribution system utilizing central points (e.g. train stations, office and commercial parking lots). Family meals will be available for nightly pickup and enable the family dining experience.

Do you require that a .COM or other URL be available for the new name?

Yes, some version that aligns with the name will be important. The service will be known for its innovative use of digital communication, customer engagement and service.

Target Audience

What is your industry?

Pre-assembled, healthy gourmet foods.

Describe your customers

The modern American family. Mostly upper middle-class, commuting into urban centers.

What 3 things do you want your company name to communicate to your customers?

1. Convenience
2. Quality/Health
3. Dining Experience

List the names of your top three competitors

N/A

Style and Concept

What character, tenor, or spirit do you wish to convey?

We are about convenience, quality, freshness, modern living, and a healthy lifestyle that takes time for the family dining experience. The service will be something our members eagerly anticipate and welcome into their homes on a daily basis. The name, look and feel, should get at these attributes, but in a contemporary way. We are flexible on word choice, but ultimately the name should have a nice ring to it and convey a deeper meaning.

Are there any words or phrases you especially like or hate?

Generally speaking, like words that get at the quality of the food such as "gourmet, "quality," "natural," or "healthy," and the addictiveness of our brand and experience such as "daily." Not mandatory but options could include references to commuting such as "stop" or "station," etc. Not opposed to a name being made up or based on traditional words that tie into our brand. In this case, we could put a more interesting spin or spelling on the word.

Do you have other info you want to share?

We are ultimately building a lifestyle brand and one that is digitally enabled, especially through the use of social media (e.g. Twitter, Facebook).

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