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Business Info

What does your company do?

Manufactures instant coffee

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your customers

Our customers are across the age group of 18 to 55. We will be starting with Indian consumers and then target consumers across the globe.

What 3 things do you want your company name to communicate to your customers?

- International coffee
- Great quality at an extremely affordable price (much lesser than any current options available in the market)

List the names of your top three competitors

- Nescafe
- Bru
- Roast and Ground coffee (Not a brand, but a type of coffee)

Style and Concept

What character, tenor, or spirit do you wish to convey?

- Fun
- Happy
- Its a coffee product

Are there specific words or phrases you do not like?

Nothing specific

Are there specific words or phrases you like?

Nothing specific

Do you have other info you want to share?

Yes, have attached a brief for this.

Materials

Contract
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