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Business Info

What does your company do?

General Management Consulting with a focus on businesses and business units in the Asia Pacific region, especially Greater China. I provide Interim CEO / COO management for public / private companies as well as for Private Equity portfolio companies as well as general manager and managing director services for organizations that find themselves in a difficult situation after having to fire or remove an executive. On the ground execution of day-to-day management of the business in the near-term as well as development and implementation of tactical and strategic plans with a particular focus on business "turnarounds" and stabilizing the business and staging things for growth.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Consulting and Professional Services

Describe your customers

Small to Mid-Size Companies, public or privately held who usually have business, management, financial issues in one or more of their international subsidiaries and who need help to assess & evaluate, restructure and then hire in full time (local) management. My customers sometimes require advisory services whereby their management team executes and I advise from the outside but other times, I provide on-the-ground support and (temporary) management services as an acting member of the company's senior management team until a full time solution can be put into place.

What 3 things do you want your company name to communicate to your customers?

1) Clarity on what this business does and what services it provides.
2) That it appears to be MORE THAN a one-person operation.
3) That the business provides (in) valuable services based upon 20+ years of living, working, operating outside the US with a clear linguistic and cultural understanding of what it takes to operate in today's global and ever-changing business environment.

List the names of your top three competitors

Any boutique management consulting firm focused on businesses in the Asia Pacific region or individuals who have extensive overseas experience managing/running businesses or business units on behalf of Multi-Nationals (MNCs). Any firm(s) or individuals who have operated or managed businesses on a global scale and who THINK they understand how to get things done.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Business Like, Professional, Experienced, Even-Keeled, Calm Under Pressure, Genuine, Integrity, Honest & Direct, No Nonsense, Passion, Quality Service & Solutions, PRO-Active, Action-Oriented, Global Minded, Culturally Aware & Sensitive, Linguistically Competent (Fluency in Mandarin Chinese), (Global) Mind-Set Understanding, Dual Lens Capability (American/Asian Viewpoint), Flexible, Adaptable.

Are there specific words or phrases you do not like?

Talent, Support, Operation, Organization, Company, Institution, Change-Agent.

Are there specific words or phrases you like?

Words relating to Asia / China / Eastern Philosphy.

Bamboo, China, Chinese, Middle Kingdom, East West, Asia Change Management, Mandarin, Asia Link, New Leaf Consulting, Business Partner, Management Solutions, Eastern, Asian, Emerging.

Other General Terms such as: Solution, Bridge, Connection / Connector / Connectivity, Link, Ocean & Tidal (Changing & Dynamic References), Change, Partner, Spring (Forest, Tree, Leaf References), Energy (Radiating / Outward).

Do you have other info you want to share?

The business is an LLC using my initials which are ENN. Simply called ENN Consulting LLC so I'd like to have a more "catchy" business name that I would use for marketing purposes.

I would like to see if it's possible to use those same initials (ENN) in the name somehow? But keep to themes that are China / Asia focused using the themes / words listed above? Doesn't have to be ENN but can be something close as well.

Not sure that I like names like "Sino Consulting" or "Middle Kingdom Consultants". Just sounds a bit drab and boring and mainstream...I like the idea of incorporating THEMES (Oceans, Spring, Nature) into the name somehow yet lining up to what the service is that is provided, ie, professional advisory & tactical / strategic implementation even in TOUGH times of (senior) management transition or change.

Would also consider the NAME and then a "tag-line" along the lines of what I mentioned above to more fully convey what the company does.



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