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Business Info
What does your company do?
A small chicken wing restaurant in the US Virgin Islands. Small to the point that it will be geared toward take out with one large high table if one should one choose to stand and eat.
Do you require that a .COM or other URL be available for the new name?
Not yet
Target Audience
What is your industry?
Restaurant.
Describe your customers
A local mix of native West Indian and state side folks mixed in with tourists mainly from the states the majority of which are from the Northeast. The local business will be my main focus as they will need to support this venture when the tourists are tourists elsewhere. Mainly the summer months. August through October is pretty quiet and things start to pick up mid-November. So the local business is important.
What 3 things do you want your company name to communicate to your customers?
Chicken Wings
Carry out/to go/take out
Quality
List the names of your top three competitors
There are no chicken wing specific competitors. Let alone a take out specific one. That said, any establishment with wings on the menu offers take out. Woody's, The Beach Bar seem to elicit the most passionate responses with Banana Deck being the third. But mostly after posing the question, "What about Banana Deck's wings?". "Oh yeah. They're good too."
Style and Concept
What character, tenor, or spirit do you wish to convey?
Caribbean, mellow, vacation, clean. People think of Corona they think of vacation. They think of a trip they took somewhere tropical or warm or the beach. I need that plus consistency and a good value for the locals.
Are there any words or phrases you especially like or hate?
Not phrases.
Do you have other info you want to share?
I am horrible at coming up with names which brings me here. Just throwing that out there. The name should also be considered for tee shirts as well as other merchandising items (key chains, bottle openers etc). I envision the frontage of the space to have an awning made of corrugated metal with the name and a logo on it possibly lit up by LED lights.
Materials
Contract
Files
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