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Business Info

What does your company do?

The Company develops a wide range of consumer good for sale/distribution through specialty e-commerce sites. The target market is emerging e-commerce channels which focus on luxury/design centric items, limited time sales events, in-stream social commerce and daily deals. The primary product segments are electronics accessories, mobile accessories, home furnishings, decorative accessories, and wall decor. The Company develops fashion forward, unique and inspiring products which are not widely available in mass merchandise channels or traditional retailers. Our primary competitive strategy is tailored merchandising, unique items, and a supply chain built around the specific needs of emerging commerce channels. An in-house web-based merchandise selection, scheduling, and purchase platform enables web and mobile retailers to efficiently select items and create dynamic product mixes while eliminating the friction present in the traditional vendor/merchandise sourcing process.

Do you require that a .COM or other URL be available for the new name?

Yes, .com needs to be available.

Target Audience

What is your industry?

Retailing

Describe your customers

1) Specialty/Luxury online retailers. Fab, Gilt, Ideeli, Haute Look, MyHabit
2) Daily Deals-Groupon, LivingSocial, Woot
3) Emerging in-stream social commerce and mobile commerce

What 3 things do you want your company name to communicate to your customers?

1) Chic/Exclusive Products
2) Forward thinking, streamlined processes
3) Specialized merchandising around emerging ecom channels.

List the names of your top three competitors

Not aware of any?

Style and Concept

What character, tenor, or spirit do you wish to convey?

Fresh, novel, technically savvy, exclusive, web oriented, consumer centric, efficient, dynamic, high velocity, design crazed

Are there any words or phrases you especially like or hate?

Dislike overused terms-like all of the ones above:)

Do you have other info you want to share?

The Company name will serve to communicate the primary business model to online retailers and will not be used for consumer facing marketing. A series of trade names will be developed for each product segment which will be consumer oriented.

Materials

Contract
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