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Business Info

What does your company do?

L-net lets everyone who lives, works, or goes to school in Oregon connect with a librarian by chat, email, or text messaging. We get a variety of questions: users account questions, library policies in general, quick factual questions such as how tall is Mt. McKinley?, subject specific questions that relate to homework, genealogy questions, questions about books, and in-depth research questions including legal and medical research handled by experts. We then, provide answers based on library and other authoritative resources. Our professional staff have specialized training in the answers industry.

Do you require that a .COM or other URL be available for the new name?

It would be ideal to have a .org available for the new name, but is not required. A reasonably related url would be acceptable. We dont want a good name to not be suggested because the url is unavailable.

Target Audience

What is your industry?

Libraries

Describe your customers

Our users are library users in general. We serve anyone with a question. We serve all ages, all income levels, and all education levels. Our customers need to have internet access or texting capability. Libraries are our customers also because we get traffic when libraries link to us. 90% of our questions come by live chat, 5% are email and 5% are text messages. Chat is dominant today, but we don't want our name to sound like it is the only thing we do.

What 3 things do you want your company name to communicate to your customers?

We have 4:
Help/answers
now/convenience
Human interaction/human connection
Authority/expert/professional

List the names of your top three competitors

Tutor.com
Search engines

Style and Concept

What character, tenor, or spirit do you wish to convey?

Friendly and authoritative.

Are there any words or phrases you especially like or hate?

HATE: L-net, chat

Do you have other info you want to share?

We love the idea of human conversation and building relationships with our library users. We dislike the name L-net because it poorly conveys who we are and fails at conveying what we do. Also, its not intuitive. The name L-net stands for Oregon Libraries Network.

More information about our service, what we want in a new name, and published research is available at http://www.oregonlibraries.net/renaming and www.oregonlibraries.net/about.

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