• Award$200
  • Entries64
  • Creatives21

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Background

Industry

Agriculture

About Your Company

Center for Growing Talent provides industry-specific solutions to attract, develop and retain talent in the global produce and floral industries.

Execution

URL required
  • .org

Target Audience

C-level executives in the produce and floral industry

Competitors
Creative should NOT use


• Would rather not use Human resources or “Maturity assessment”
• Can’t be silly as we are communicating to C-level people.

Tone/voice

We are trying to voice that we are the industry leader in this area. We are the go to source for retention.

Top 3 Things

Want it to be linked to "fresh" and "produce"
“The purpose of our strategic “Human Resources maturity assessment” is to allow companies in the full global supply chain of the fresh produce and floral industry to evaluate their Human Resources programs and practices and the impact these have on their people and their business. The assessment tool will help C-level leaders and HR professionals compare their HR strategies to others’ by industry segment, region, and/or company size. The assessment looks at over a dozen programs related to employees (e.g. compensation, benefits, new employee activation, employee develoment, system analytics, employee communications, etc.) and will help them understand the level of differentiation, or maturity, of their HR programs. The assessment results will give them information on taking steps forward in developing/enhancing their people strategies.
Convey "fresh" and "produce"

Additional Info

“The purpose of our strategic “Human Resources maturity assessment” is to allow companies in the full global supply chain of the fresh produce and floral industry to evaluate their Human Resources programs and practices and the impact these have on their people and their business. The assessment tool will help C-level leaders and HR professionals compare their HR strategies to others’ by industry segment, region, and/or company size. The assessment looks at over a dozen programs related to employees (e.g. compensation, benefits, new employee activation, employee develoment, system analytics, employee communications, etc.) and will help them understand the level of differentiation, or maturity, of their HR programs. The assessment results will give them information on taking steps forward in developing/enhancing their people strategies.

Materials

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