Updates
Background
Industry
Other
About Your Company
We sell CBD products. Our target audience is men and women (mostly women) ages 25-45. Audience most likely has children. Married. professional jobs. interested in health and wellness. Has a realistic attitude about "grown-up life". Brand is authentic, real, at times sarcastic, funny, edgy.
Execution
Current Website
URL required
.com
Target Audience
25-45, male and female, but lends slightly more female. household income 50,000+, educated (at least some college). interested in health and wellness - i.e. yoga, organic food, healthy, vitamins, alternative wellness etc.
Competitors
- https://juna-world.com/
cbd for women
- https://wingedcbd.com/
cbd for women
- https://rosebudcbd.com/
cbd for women
- https://www.foriawellness.com/
cbd products
Creative should NOT use
feminine but not girly
Tone/voice
company's voice is incredibly real and raw about grown-up life. Motto is "life's rich, but it can be a bitch." Want to stick with that tone.
Top 3 Things
relatable, identify with product line, authenticity
Additional Info
we are changing our name because we have to, not because we want to. we do not want to continue using Jane or Good, we want a clean break from this name. We want the name to be unique. It can be a nod to the industry, but we want it to be versatile as well. Edgy but not so edgy that it can't be sold at sephora or saks fifth avenue. We want it to be limited to 1-2 words (ideally just 1), and it needs to tell a clear story of the brand.
Materials
Contract
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