What does your company do?
Sell Caviar. I am creating a brand to sell premium black caviar. The brand will be sold at points of retail and primarily through my website. There are lots of similar brands who do the same thing online, but I want a clean and simple approach to this business, and a brand that stands for Quality, Luxury, and still look and feel contemporary.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Food and Beverage
Describe your customers
I am targeting an affluent customer who desires the finer things in life. Age range will be between 30-50 and include both men and woman. It is for people throwing a dinner party or looking for the perfect gift to give a friend or loved one. Caviar is meant to be consumed with a celebration, birthdays, anniversaries, etc. It is something unique, special, and luxurious, and I want to make it more accessible through my brand.
What 3 things do you want your company name to communicate to your customers?
List the names of your top three competitors
Style and Concept
What character, tenor, or spirit do you wish to convey?
This should be a brand name that embodies a contemporary and upscale interpretation on the caviar product. We want people to feel the heritage, prestige, and luxury of the product, and the name should reflect that. At the same time, I do not want it to be too literal of old fashioned. It is a modern interpretation of a heritage and luxurious product.
Are there specific words or phrases you do not like?
The name should be easy to say and roll off the tongue. It should not be many words or too long. A few working names I currently have that I want to improve on include FirstGeneration Caviar, as well and HeritageBrandsCaviar. Both have symbolism that I like, but don't sound luxurious, cool, and are a mouthful.
Are there specific words or phrases you like?
At this time I am not sure.
Do you have other info you want to share?
The current Working Title I have for this business is First Generation Caviar, and the reason is because the fish come from Russia but are farmed in the USA and therefore they are First Generation Caviar. I do like the current name but am concerned it doesn't roll off the tongue and also doesn't embody enough luxury which is essential for this product. The first step is to come up with the right name, and then use that towards logo and packaging, so the name needs to be something that will fit well on a Caviar Tin. It needs to have heritage and nostalgia so that people can recognize the product, but also be contemporary and modern as its a new brand with a new following.
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