Health Care & Biotech
About Your Company
We are a digital healthcare company. Right now we are developing several wellness products. One of them is a weight loss program. We want this product to have it's own brand not related to our company's brand. Core target audience of the product is women aged 25 to 35 who want to loose weight. Core audience doesn't have obesity and health problems (although we can also help with that) but rather want to look and feel better. We educate them on how to eat healthy and create personalized plans for them to loose weight. We also believe that the most important thing in loosing weight is motivation and mindset. That is why there are coaches who have expertise in diet / nutrition / psychology. Coaches work with our users, motivate and encourages them to make sure users don't quit halfway
As I've said, the target audience of the product is women aged 25 to 35 who want to loose weight. Core audience doesn't have obesity and health problems (although we can also help with that) but rather want to look and feel better. They usually have experience in loosing weight, but can't keep the weight they are comfortable with for long because. This happens because they use strict diets which are impossible to follow for a long period of time.
A very gentle weightloss program. There are small interactive lessons with outstanding copyright (fun and supportive) and daily challenges.
This is also an app which helps loose weight. We like their marketing strategies because they seem to expose what bothers target audience
I've chosen this product as our third competitor for two reasons. First: people choose sports to loose weight as often as they choose diets. That is why all fitness products are also our competitors. The second reason is: "Future" product, brand and ideology is extremely close to ours. Except for they develop a fitness product and we are about healthy eating.
Creative should NOT use
Our product is NOT about sports. It might be in future but the focus will always be on healthy eating. That is why we ask you not to suggest sport-related names.
We are also not about dieting (strict and short term) but rather about changing lifestyle and relationship with food (flexible and long term). So don't use the word "diet".
Noom: last weight loss program you'll ever need (it triggers the "yo-yo dieting" related pain and promises long term results)
Future: the most personal training experience, ever ("the most personal" is what we try to achieve with our coaches; it also sounds "extra" like it is "the best" and you've never experienced anything like that before. we try our best so that our users have this experience as well)
We are modern, friendly, supportive and professional. We are also very gentle. We personalize recommendations so that our users find it easy to follow them. We prefer to call the tasks our users follow not challenges but rituals. We understand that our users are not superheroes. They struggle enough, we respect it and try to create enjoyable experience. Hence rituals instead of challenges: they've got enough challenges in their busy life. Why creating more instead of helping them and making their life easier.
Top 3 Things
0. We will help you loose weight in a healthy way fast and keep the results for the rest of your life
1. We work with motivation, mindset and psychology traps deeply. Everyone knows how they should eat to stay fit. They just can't handle it.
2. We are personalized. There are no one-size-fits-all solutions. We recommend what works better for YOU and help you follow our recommendations in real life in accordance with your unique lifestyle
3. We are professional. Our recommendations and whole program are based on scientific researches and we engage best of the best (nutritionists, psychologists) in the product development.
We prefer our name to be short and catchy (we believe short names are better for a product which will have an app and social media accounts). But we are open minded so if you come up with something awesome but not short don't hesitate to suggest it.
It can be based on real words (like betterme) or mean nothing (like noom). We are happy with the both approaches.
We are also openminded about bold / cutting-edge names (like MSQRD) if they are really good.
The last but not the least: we are building an international product (think Russia, USA and India) so the name of our brand should be comprehensible for everyone.
And one more thing about specific URLs. It's important that there are some nice domains available (.com is great, .ai is okay, .tv is not appropriate).
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