Entertainment & Sports
About Your Company
My organization is a media production company that mainly creates documentary content. Founded in Canada and women-run, we make innovative content for the digital space. We find extraordinary stories that happen in the world around us and share them in an engaging, meaningful way. From famous monkeys and their keepers to unlikely activists to forgotten Hollywood stars, we make content that entertains and inspires. We want our name to represent our brand: diverse, non-traditional, confident, creative, knowledgeable, and feminine. We are storytellers who are driven by a love of people, both the ones who appear in our work but also our team and other collaborators. We work hard to craft content that emotionally draws in our audience. We want our brand to connect with our audience of diverse adults in their 20s-40s but also want to appear sophisticated and trustworthy to the traditional broadcasters we’ll be working with.
We make content for the online world. While we're based in Canada, our past work has fans across the globe. However, our content is made with this audience in mind: adults generally 18-49 from North America and Europe who consume video content online pretty regularly, enjoy using social media, have some education, would describe themselves as 'creative-leaning' and 'open-minded'. We expect that our audience has the similar values as us: appreciates and is interested in gaining new perspectives and probably leans centre/left. Our audience is 65% women. Our audience is smart and loves to be engaged with meaningful stories.
I like this style
The name is too trendy but I also like their style
I like their name
Not my industry but this is the type of energy we'd like to embody
Creative should NOT use
Nothing funny or silly. Emphasis on modern and sophisticated. Nothing too trendy but is eyecatching in the Instagram era.
We want to evoke confidence, simplicity, creativity, and knowledge. We are not the good old boys club and we don't want to attract that kind of audience. We're not whimsical but we like art, nature, and pop culture. Our name should be chic but not without personality.
Top 3 Things
Modern, sophisticated, creative
We're passionate people who love to make things, but we're trustworthy too. I'm hoping to avoid any names that are too specific to one medium (i.e. NAME Films) and am not opposed to a company name that doesn't immediately identify it as a content production company (i.e. Red Canoe or Make Lemonade). Our content feels fresh, and is made by new voices.
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