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Business Info

What does your company do?

Cloud based inventory optimization. It's a SaaS application that enables companies to import and analyze their product & sales data to make forecasts and find the most optimal distribution of the inventory - ie: minimizing the amount of inventory while maximizing the ability to meet customer demand.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Software and InfoTech

Describe your customers

Ultimately any business that has more than several hundred products / services / packages that they need to keep track of but doesn't have the resources to spend on an enterprise level software implementation. So, retail stores, niche market manufacturers, workshops, small factories, logistics operators, online retailers.

The initial target market for launch customers will probably be eCommerce sites.

What 3 things do you want your company name to communicate to your customers?

1) A business activity that's inherently boring is made exciting and cool with this product,
2) Is innovative and high tech with the latest technology,
3) This product is so user friendly it makes a complicated thing simple, easy to use, so that you can run your business in the most efficient productive way.

List the names of your top three competitors

Lokad, Valogix, Llamasoft

Style and Concept

What character, tenor, or spirit do you wish to convey?

Let us be the experts and deal with the details, make your life easy.
Even though we're intelligent and serious about what we do, we're not stodgy, we're young and vibrant - a new generation bringing modern tech into the industry.

A little bit of wackiness or youthful tongue-in-cheek wouldn't go amiss either.

Are there specific words or phrases you do not like?

Even though the product is based on analysis, please avoid using the word "anal" in the name haha.

Also avoid anything too cliche like "xxx-soft" or "i-something".

Are there specific words or phrases you like?

One idea could use "opt" (short for optimization), so could be something like opt-xxx, or xxx-opt.
But I want to emphasize that's not an absolute requirement, and hopefully someone can be more creative than I can haha.

Do you have other info you want to share?

It's very important that this name CREATES INTRIGUE. This business area is quite complex, it's hard to convey exactly what it does in a brand or logo, so something that "says what it does" is not suitable. It needs to give a bit of an exciting tease so that people feel the need to come to our website and read more about us to find out the details.

Also, the name should roll of the tongue easily, and the spelling should be reasonably obvious from the pronunciation, and vice-versa.



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