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Business Info

Business Name

Michael Fawcett

What do you do?

Design and manufacture outdoor gear. We are working on a camera backpack with a molded interior

Do you require that a .COM or other URL be available for the new name?

Yes, we would like a .com available for the new name if possible. Of some iteration of the brand itself.

Target Audience

What is your industry?

Outdoor Gear, Camera Equipment

Describe your audience

Our audience for this brand line would be described as extreme, adventurous, athletic, outdoor, adrenaline. Surf, ski, skydive etc.

What 3 things do you want your product name to communicate to your audience?

Fun, strong quality, focused utility

List the names of your top three competitor products

any other camera case or daypack manufacturer


What character, tenor or spirit do you wish to convey?

Fun, adventurous, but easy going.

Are there any words or phrases you like or hate?

Don't want the name to include pack, or backpack, or anything like that

Do you want to include additional info?

Prefer it to be one word, but that can include two words stuck together or a made up combination, but I am not looking for a long name



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