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Business Info
What does your company do?
We are primarily a commercial kitchen exhaust cleaning company. We also provide other services to restaurants like: cooking oil filtration, kitchen detailing and sanitation, power washing of walking coolers, grout cleaning etc.
Do you require that a .COM or other URL be available for the new name?
Yes
Target Audience
What is your industry?
Primarily restaurants and any institution that have a commercial kitchen
Describe your customers
My customers are any from mom and pop restuarants to big restaurant chains as well as institutions like hospitals, hotels, schools, universities etc. Any institution that has a commercial kitchen
What 3 things do you want your company name to communicate to your customers?
Professionalism, expertise of the industry , we are different.
List the names of your top three competitors
Hoodz, Mr. Fire safety, Hood Pro
Style and Concept
What character, tenor, or spirit do you wish to convey?
I will like customers to know that they are dealing with a new company that is revolutionizing the industry by taking the commercial kitchen exhaust cleaning to a new standard.The name has to be easily recognizable and remembered as well as professional. This industry is currently dominated by many small mom and pop companies that don't offer an "all in one" stop shop for different services for restaurants and institutions that have commercial kitchens. We would like the first place in the mind of restaurant owners, chefs, managers of hotels, real estate management companies etc. When they think about kitchen exhaust cleaning and a company that can resolve most of the cleaning problems in a restaurant environment or commercial kitchen they think about us. While the company is young, we are the brain child of a environmental comapny that has been a major player for the past 25 years. We are bringing all this experience to the industry. We are trying to build a brand under this new industry. We are highly inclined to internet advertising, our trucks will be wraped with advertising and we will also engage in a very agressive direct mail campaing. IMPORTANT: THE REASON WHY WE WANT CUSTOMERS TO FIND US AND RECOGNIZE US BY A COMMERICAIL KITCHEN EXHAUST CLEANING COMPANY IS THAT CLEANING KITCHEN EXHAUSTS IS MANDATORY BY LAW UNDER NFPA-96 AND OUR OTHER SERVICES ARE AD ONS AND NOT MANDATORY.
Are there any words or phrases you especially like or hate?
I don't like the words pro, master, king. These are used by many people.
Do you have other info you want to share?
This company will be the flag ship of two more companies related to the cleaning industry. I would prefer that the name would be divided in two parts or that I can combine the name of this company with a tag line or another name for the formation of the sister companies and preserve the brand. For example "Horizon Hood Cleaning" and then it can be combined with "Horizon Power Washing". These are examples. The name that I'm looking for has to be more sophisticated. Keep in mind that this company will offer franchises after two years of its start up and that the name of the flag ship company wil be used to create another two companies that will also be offered as franchises. It is very likely that who ever gets awarded this project will be hired to design the logo and other projects.
Materials
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