• Award$450
  • Entries149
  • Creatives43

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Business Info

What does your company do?

Business Centric Services Group specialise in delivering products and services to small businesses supporting them to run their businesses more effectively.

Do you require that a .COM or other URL be available for the new name?

A .co.uk domain is mandatory and the .com domain is strongly preferred. The domain should be the straight word(s) with no hyphenation.

Target Audience

What is your industry?

SME Products and Services

Describe your customers

The package will be targeted specifically at Small to Medium sized businesses.

The targeted SMEs can have a turnover of up to 5,000,000, however a significant proportion are in the sub 1,000,000 band and typically have no or only a few small number of employees (less than 5).

The package will be made available to every small business industry type.

The target market broadly has the following common characteristics:
o Entrepreneurial
o The success of their business is inextricably linked to their personal wealth.
o Whilst they are always experts in their main business activity (e.g. plumbing / designing etc) they may not have all the skills to manage every aspect of their business. The package is therefore aimed at supporting small business owner/managers with this by providing some essential tools.
o There is generally a low consumption of these services in this form.

Further details in attached brief.

What 3 things do you want your company name to communicate to your customers?

This package made up of easy to use tools that are brought together into one place.

Online innovative package that is engaging and easy to use.

The package is professional and credible.

List the names of your top three competitors

No direct competitors but these are similar products:
http://ofm.financeworks.com/
https://bbm.clearlybusiness.com/business...

Style and Concept

What character, tenor, or spirit do you wish to convey?

The name needs a business-like tone however it can't be too corporate at it must appeal to the SME market, which is more akin to a regular consumer.

It needs to say they these tools are essential to running your business effectively.

Are there any words or phrases you especially like or hate?

Cannot include the word 'small'.

Do you have other info you want to share?

Please see attached brief doc.

Materials

Contract
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