• Award$500
  • Entries108
  • Creatives31

Updates

newestoldest

There are no client updates at this time.

Background

Industry

Real Estate & Construction

About Your Company

NewHomeSource.com presents the newest and freshest new home construction listings in the country. All of the information is supplied directly from the best builders in the U.S. and is updated daily to offer the most current content, pricing, house, and lot specifications. On the website, you will find inspiring photos, interactive content, floor plans, community videos and detailed specifications of each new home and community.

You will also find detailed articles, videos and slideshows to help guide you through the new home shopping journey. Our website will help you learn and select the right community and builder to design your home, to finance your property and to move into your new dream home. Whether you’re looking to build a new home from scratch, or seeking a new home that is ready for quick move-in, you will find the latest floor plans and home designs in your area and within your price range.

Our website has new home listings from more than a thousand leading home builders across the U.S. 100% of our focus is on new construction. We are based in Austin, Texas with hundreds of employees dedicated to helping you find and design your perfect dream home. We are here to serve you and to make your shopping journey seamless and simply amazing!

We are adding to our reputation as the definitive source for home buying information by adding home builder ratings and reviews to our site and sharing them with home builders. We would like to develop a brand name for that service, potentially including a tag line. We are also looking for logo ideas.

Execution

Current Website
URL required
Target Audience

We target home buyers, which span many demographics, from young professionals, to newlyweds, new families, older families, and empty-nesters. We are focused on the United States.

Competitors
  • zillow.com

    A "near" competitor, they focus on used real estate but include some new build homes as well.

  • realtor.com

    A "near" competitor, they focus on used real estate but include some new build homes as well.

  • www.buzzbuzzhome.com

    Closest "pure" competitor, but the are newer and much smaller.

Creative should NOT use

It's important that we convey a measure of "independent expert" and trust that the reviews are honest and accurate.

Favorite taglines

If the program has a cool name that doesn't include the concepts, then we might need to use a tagline like "NewHomeSource Builder Reviews" to communicate the overall brand name and content. Some other ideas we've had were "Trusted. Independent. Verified." or something like "The definitive source for home builder reviews you can trust" but we're looking for tagline suggestions.

Tone/voice

Some of the ideas we're trying to convey with this service are: objective, trusted, verified, useful, definitive source, independent, honest, insightful, unbiased, authoritative, relevant, and current.

Top 3 Things

1: It's important that the name+tagline make it clear this program is hosted by NewHomeSource(.com), 2: That these are home builder ("builder") ratings/reviews, and 3: The reviews are unbiased and honest, they have been verified by us (as a third party) to be real reviews from real home buyers.

Additional Info

We will be giving two awards, one for a product/brand name and one for a tagline.

Materials

Contract
Files

No Files Added

Unknown content type