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Business Info

What does your company do?

Website that socially aggregates used car listings - focusing on high-end cars, exotics, classics. Think reddit for cars for sale.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Internet

Describe your customers

Tech savvy automotive enthusiasts. Mostly male, 25-50. Social media savvy. Wealthy - they are looking for classic cars/exotics. Participate in online communities.

What 3 things do you want your company name to communicate to your customers?

High end - classy, wealthy. expertly curated. Open community with information to share. We're the best place to find the best cars

Style and Concept

What character, tenor, or spirit do you wish to convey?

honesty + integrity, fun, a place of knowledge and learning. Highest quality listings found on the net. This is a spot for window-shopping - checking out aspirational goods the user might one day purchase.

Are there specific words or phrases you do not like?

social, crowd

Are there specific words or phrases you like?

nope

Do you have other info you want to share?

I don't want to be limited to automotive themes in the name - the big plan is to branch out to other luxury/aspirational goods - motorcycles, boats, planes, audio equipment, watches etc. Name should evoke aspiration + attainability, emphasizing quality products and quality curation.

Materials

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