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Business Info

What does your company do?

We are about to start a (holding)company with the aim of creating a global brand which represents: adventure, challenge, freedom and fun/joy. Quality and honesty towards customers will be of great value for all activities executed by the company. The activities under this brandname will be very various but will all meet the requirements the brand stands for. Activities/businesses within the company will include diveschool, surf-shop, mountainbike rental and routes, sailing and extreme sports and events, clothing, racing, travel-agency and will not be limited to this.

With this new company we will be able to promote different activities with one name, website etc. on a global scale instead of promoting all different activities locally.
The goal is that people will feel connected to the lifestyle the brand stands for.

Do you require that a .COM or other URL be available for the new name?

yes, we would prefer a .com
also .es as we plan to start our activities in spain

Target Audience

What is your industry?

Leisure, sports and travel

Describe your customers

18-40 years old interested in challenging, not the usual kind of activities and sports.

What 3 things do you want your company name to communicate to your customers?

Adventure/challenge/fun/joy/play
Freedom
Quality and Honesty

List the names of your top three competitors

The following are not really competitors more like examples of which the brand could stand for:
-http://www.aostarifa.com
-redbull.com (not for the energydrink but the extreme sports and lifestyle the brand is promoting)
-brunotti.com (Feelin' good has a name)
-Billabong.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

Young global brand which does things differently, better and with more fun
Not toooo serious but not child-ish.
We like to play and have a good time but are serious when it comes to quality.

Are there any words or phrases you especially like or hate?

We like hawaiian words and phrases as it brings up memories of a free/surf lifestyle.
No complicated words or complicated abbreviations.
The name has to be easy pronounceable by spanish and english speaker and easy to read/write.

Do you have other info you want to share?

Our main color to use will be blue.

Materials

Contract
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