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Business Info

What does your company do?

We are an online jewelry/accessories boutique that delivers a social commerce experience connecting stylists and fashion savvy women across the country to shop, create looks and broadcast individual style while generating emerging trends.

We are a community driven fashion jewelry boutique where new styles emerge; users can discuss styles, rate looks and click to buy essential pieces from our exclusive jewelry collections.

This site is for women who strive to look their best, without spending a fortune and shop smarter by adding sparkle to their looks. Shifting the focus from clothing by helping accessorize women in their everyday wardrobe, making outfits versatile, show off personal style and be occasion ready.
Our site vision is to work with pieces in your wardrobe and add in key jewelry items, simplifying the dressing up or down process while allowing your current closet to do double duty for you!

Do you require that a .COM or other URL be available for the new name?

Yes must be a .COM domain name

Looking for a witty, sexy name with a powerful established Brand feel

We are open to combined word names i.e. Fashionista, Styleporter
Letters only no hypens, etc
One or Two syllables preferred

PLEASE MAKE SURE DOMAIN NAME IS AVAILABLE

Primarily looking for a .COM name however maybe be interested in .ME for EXCEPTIONAL entry

Decision will be based on how easy to remember/recall the name is and closeness to our company vision

Target Audience

What is your industry?

Retailing

Describe your customers

Gen Y, 18- 35 years old
Young Women
Social/Career Oriented
Travelers
Intelligent
Women conscious of what they wear
Fashion forward
Stylish/style seeker

What 3 things do you want your company name to communicate to your customers?

Glamour, Classic, Style, Trend Setting
-Buy Jewelry/Accessories- make your outfits versatile
-Private members community Explore/Create/Share Style

List the names of your top three competitors

Bauble Bar
Gemvara
Motilo
Francescas Closet

Style and Concept

What character, tenor, or spirit do you wish to convey?

-Our site/social platform gives our girl fashion inspiration and style secrets.
-Focus on jewelry/accessories, clothing can be versatile worn in more combinations and occasions

Brand: Fashion, style, trends, trust, quality, social, sharing, commenting, e-commerce, polished, powerful, luxury, glamor, feminine, young, fresh, statement, personalize

Witty, sexy, fresh name with a powerful established Brand feel

Are there any words or phrases you especially like or hate?

Hate: Cheap, my, fake, dont like people names

Do you have other info you want to share?

- - - N/A

Materials

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