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Business Info
Business Name
maxchina
What do you do?
maxchina markets and distributes medical devices and health care products from international manufacturers to hospitals in China.
Do you require that a .COM or other URL be available for the new name?
yes, .com would be best but others are doable also
Target Audience
What is your industry?
Health Care and Biotech
Describe your audience
physicians in hospitals (key influencer on the product selection)
patients (willingness to pay for premium products)
Distributors (ship and handle the product, recognition factor of the product important)
What 3 things do you want your product name to communicate to your audience?
1. active healing properties
2. High absorbency
3. Excellent wet and dry strength
4. Easy to use
List the names of your top three competitor products
Aquacel
Melgisorb
Allevyn
Style
What character, tenor or spirit do you wish to convey?
premium product
healing of wounds
Are there any words or phrases you like?
max
heal
activ
Are there specific words or phrases you don't like?
don't put china in the brand name
Do you want to include additional info?
brand name may be used as umbrella brand for wound care product range
the name should not be too complicated our too scientific
Materials
Contract
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