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Updates

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Business Info

What does your company do?

We are introducing our new winery to the marketplace and we need a brand name.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your customers

Our customers work professional jobs and have a glass (or two or three) of wine in the evening to relax. They may not be connoisseurs but they know what they like vs what they don't and they're definitely going to tell their friends about it.

What 3 things do you want your company name to communicate to your customers?

Sophisticated but accessible
Novel
Relaxed

List the names of your top three competitors

Wineries that sell in the $15-30/ bottle range.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Sophisticated but accessible.

Are there specific words or phrases you do not like?

Nothing cheesy or even necessarily wine specific.

Are there specific words or phrases you like?

We want the name to be simple. A word that may or may not mean something else but that ultimately customers associate simply with our wines.

Do you have other info you want to share?

Not at this time.

Materials

Contract
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