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Business Info

What does your company do?

We market personal care products of multiple brands and manufacturers

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Retailing

Describe your customers

Urban and suburban women, 18-80 years, middle-class and low-middle-class income

What 3 things do you want your company name to communicate to your customers?

The stores belonging to the network offer/have personalized in-store assistance, product advise and purchasing guidance.
The stores are operated by their owners that know the customers from the neighborhood (life-long relationship).
The brand should generate empathy, be feminine and aspirational.

List the names of your top three competitors

Farmacity
Pigmento

Style and Concept

What character, tenor, or spirit do you wish to convey?

The communication must be friendly, container, counselor, and close.
A cozy place where women look for personal space and time for self-gratification

Are there specific words or phrases you do not like?

Any Word in english

Are there specific words or phrases you like?

Nothing in particular, we do not want to influence the creative's work.

Do you have other info you want to share?

The brand Name has to be written and read in Spanish, given special care to phonetics (e.g. Sophie would be read by most people as "Sopie").
The objective is to position the image and identity of a new brand that will identify a network of already existing perfumery stores in Argentina (stores that sell multi-brand personal care products like body creams, perfumes, cosmetics, shampoo, etc.) who share a similar commercial approach and philosophy.

Materials

Contract
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