• Award$200
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Business Info

What does your company do?

new company - provide quality affordable veterinary services for dogs and cats; there will be a mobile component to the practice initially - expanding to a full service clinic -- full services to include many of those normally only performed at specialty referral hospitals.

Do you require that a .COM or other URL be available for the new name?

yes, we want a .com to be available for the name or an acronym of the name, or something else that is "catchy" and related to the name

Target Audience

What is your industry?

Veterinary medicine

Describe your customers

middle to upper income pet owners seeking the best veterinary care at more affordable prices and all services obtained at one clinic -- we will perform most advanced diagnostics and procedures onsite, and not have to refer patients elsewhere

What 3 things do you want your company name to communicate to your customers?

1. we offer specialized services, e.g., endoscopy, ultrasound, advanced surgery as well as wellness and routine care such as vaccinations, treatment for ear infections, etc.
2. our prices are better than others/more affordable
3. dedicated and experienced doctors only

List the names of your top three competitors

1. Hermosa Animal Hospital
2. Advanced Critical Care
3. Veterinary Centers of America (VCA)

Style and Concept

What character, tenor, or spirit do you wish to convey?

professional, passionate, dedicated, competent

Are there any words or phrases you especially like or hate?

we don't want anything too limiting such as "hospital" because we will be only mobile initially; something that could potentially be used to franchise - but not using words like "national"; not sure we will offer 24-hour care

Do you have other info you want to share?

practice is limited to dogs and cats, name should not include "all pets", etc.

Materials

Contract
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