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Business Info

What does your company do?

We have currently come up with a sample tagline that we hope could be improved for our online legal forms, templates and agreements business that we provide for easy, inexpensive use by everyday Australians. The tagline is: "We make legal for your everyday life as easy as 1-2-3. Legal123.com.au......Australian legal forms, templates and agreements."

Do you require that a .COM or other URL be available for the new name?

Our site is already up and running. It is www.legal123.com.au

Target Audience

What is your industry?

Online legal forms, templates and agreements

Describe your customers

Everyday Australians. Everyone should be using these type of documents in their everyday life and we are trying to make them accessible to everyone-affordable and easy to use. For example, Wills, Power of Attorney forms, leases etc

What 3 things do you want your company name to communicate to your customers?

Easy to use, affordable and things you should/could be doing yourself

List the names of your top three competitors

In the US, Legalzoom.com, Rocketlawyer.com. In Australia, Lawlive.com.au, Financialagreements.com.au/RP Emery.com.au (and all his related sites), netlawman.com.au

Style and Concept

What character, tenor, or spirit do you wish to convey?

mix of professional/reputable, easy to use, makes your life easier, everyday documents

Are there any words or phrases you especially like or hate?

"Easy as 1-2-3" is an important element of our website. Too lawyer-like we try to avoid.

Do you have other info you want to share?

Do not want to scare people with the "legal" aspect but want to convey that it is easy, makes legal "things" easy, is inexpensive, should be able to do themselves/should be doing these things themselves. Easy as 1-2-3!



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