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Business Info
What does your company do?
Contact Lens Case with One Hand Operation ! Fewer surfaces touched improves sanitation. Practical convenient routines improve hygiene behavior. 5% of All Eye Disease is attributed to contact lens use. 4% of Consumers practice Inconvenient Hygiene Guidelines. BetterLensCase.com
Do you require that a .COM or other URL be available for the new name?
No
Target Audience
What is your industry?
Retailing
Describe your customers
Generally speaking 30yrs-60yrs. Over 50% are women. Baby Boomer population is expected to be 25% of the projected 2030 U.S. population: over 69 million individuals. 11% of U.S. adults wear contact lenses. Aging population suffering from presbyopes, increasing access to healthcare and affordability are all accountable for the increase in the usage of contact lenses globally. Children market is expected to grow as well. Contact lens wear is a vanity product and not affordable by all.
What 3 things do you want your company name to communicate to your customers?
Health, Convenience, Cleanliness, Happiness, brightness, clear, personable
List the names of your top three competitors
The competitors primarily do not use brand names. One of the only branded contact lens cases is Flents. They make the best contact lens case on the market. It's made / branded by: http://www.apothecaryproducts.com/soft-g...
Otherwise contact lens cases are primarily sold using retailer brands/generic.
Style and Concept
What character, tenor, or spirit do you wish to convey?
Flents design is nice, but, their "Flents" brand is Not the direction I want to go.
The character, tenor, spirit to convey is best represented by some of the brands:
EOS (Lip balm), Boon (innovations for modern parents), JimmyJane (sex toys), MUJI, IDEO, SPUNI, REVO. Another inspiration design / color-story wise (maybe like the "Smily" naming aspect too): is: http://www.amazon.com/Smiley-Tidytongue-...
EOS is the true role model. Their color-story, their simple name, their clean design, their "soft touch" haptic value. I want a single word company name and a quick byline.
Everyone seems to like "Better Lens Case", but, it's not something I can trademark and too generic.
Origami and geometry. Purple, Orange.
Are there specific words or phrases you do not like?
dont know
Are there specific words or phrases you like?
Soft Touch Look & Feel. Well. Clear. Insight. Surfaces are very important to this design in terms of seals etc. Soft touch optimal match between product design and market appeal. Phrases and design influences, smell, colors, appeal, packaging, Jingle / Signature Sounds.
Do you have other info you want to share?
Important:
BetterLensCase.com
http://evolutionofsmooth.com/
http://spuni.com/
http://booninc.com/
also of note is competitor EOS knockoff called "Revo"
Materials
Contract
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