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Business Info

What does your company do?

A lifestyle website that captures expert opinions from across the web in categories including homemaking, parenting, health, and fashion and ranks them according to a proprietary system. In concert with a sharp editorial voice, these lists present best of the best information to users in smarter, more valuable ways: resulting in new insights that meaningfully improve the quality of users decision-making, and ultimately their lives.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Other

Describe your customers

Our overall target is women aged 18 45, with a primary focus on professionals in their mid-20s to mid-30s. This is a mid to high-income, socially active group with specific tastes in fashion, food, etc., and strong points of view on society, politics, and personal matters. These women are highly aware of leading consumer brands, and purchase selectively to reflect their unique sense of style. They maintain traditional values / aspirations with regard to family and they care equally about their health and appearance. They are willing to work hard to achieve what they want in life.

What 3 things do you want your company name to communicate to your customers?

In a world where the expectations of women (both from society and from themselves) continue to rise, but where theyre overloaded with information, directions, and choices, we deliver a powerful and reassuring proposition: Youre free to be the best you By cutting through all of the confusion and noise, we empower women by simplifying and clarifying their worlds: enabling them to be more confident and bold in their life decisions.

List the names of your top three competitors

cNet.com
findthebest.com
rankandstyle.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

Authority, Clarity, Helpful, and friendly yet smart and tasteful.

Are there specific words or phrases you do not like?

Absolutely Cannot use the word BEST - or any iteration of best.

Are there specific words or phrases you like?

open to all with exception of word "Best"

Do you have other info you want to share?

While the name should play well with a female audience, it shouldnt feel overly girly or trendy.

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