What does your company do?
We're opening a small burger and wing joint. We'll serve lots of beer, have tvs with sports playing and feature pretty waitresses in tiny outfits - think Hooters.
Do you require that a .COM or other URL be available for the new name?
No, but it would be nice.
What is your industry?
Food and Beverage
Describe your customers
They're all guys who work in the oilfields and related businesses. Totally blue collar crowd in their 20's and 30's. These are the guys who work hard and play hard. Look up Williston, ND on the internet and you'll get an idea of what our town is like and who's living here now.
What 3 things do you want your company name to communicate to your customers?
Great burgers, wings, food and beer (sorry that's more than three!)
Sports on the tvs (unique sports - like the big games, etc.)
Scantily clad, flirty waitresses. (Sexist, yes, but in this town the ratio of guys to girls is 80:1!)
List the names of your top three competitors
Buffalo Wild Wings (which is coming this summer). In town, J Dubs and Big Willys. Other concepts such as Hooters, Twin Peaks, Tilted Kilt would be competitors. BTW - we are NOT a bar, we are a restaurant that sells beer and feels like a bar.
Style and Concept
What character, tenor, or spirit do you wish to convey?
Fun, laughter, good times, a place to relax that has everything a guy wants - burgers, beer and babes. Fun and relaxation and great times with friends. A place they want to hang out at on their days off.
Are there any words or phrases you especially like or hate?
Like Brew and plays on words
Bottom line is this has to be liked by the guys - I want them to know exactly what we serve and what we do so they'll know to come to our place instead of other places in town.
Do you have other info you want to share?
I don't want the name to be sleazy, but somehow we've got to communicate that we have girls and beer and sports and food. (Mugs and Jugs) is just a bit much for me.
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