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Business Info

Business Name

Currently Northstar Bariatric

What do you do?

At Northstar Bariatric in Houston we offer several different weight loss procedures including the minimally invasive LAP-BAND, gastric sleeve, gastric bypass, and duodenal switch. See our current website for more information about the product. http://www.northstar-bariatric.com/

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Health Care and Biotech

Describe your audience

Female 36-50 years old, Married with Kids
Lifestyle hobbies included:
Gardening, Lawn Care, Swimming, Jogging, Photography, Biking

What 3 things do you want your product name to communicate to your audience?

Activity, healthy lifestyle, change for the better

List the names of your top three competitor products

True Results, Local Weight Loss Surgeons

Style

What character, tenor or spirit do you wish to convey?

Adventure, Doing what you love to do again or better
The majority of our audience does not feel they need to lose weight and are still active, even with the higher BMI, so we need to convey the idea that they can do what they love to do and feel better doing it.

Are there any words or phrases you like?

Again, something that conveys activity, change, the ideal you

Are there specific words or phrases you don't like?

Bariatric, Weight Loss

Do you want to include additional info?

See www.northstar-bariatric.com for more information. We are using this name as the beginning point of a rebrand, so it needs to convey the idea stated above.

Materials

Contract
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