Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Have questions about custom Company / Product Name?
Get a free, no obligation design consultation3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Updates
Background
Industry
Food & Beverage
About Your Company
We make donuts (for now), later possibly a full bakery serving all things sweet (breads, pastries, etc.) and yummy drinks including coffee/tea. Our target audience is anyone who loves amazing treats and has a big ol' sweet tooth.
Execution
URL required
.com
Target Audience
Target audience: families (mom, dad and small/young children) with a sweet tooth.
Age: middle age (30s-40s)
Income: middle to upper class
Location: south suburbs of Chicago
Education: college
Occupation: sales (?), stay-at-home mom
Values: family time, honesty, God (religious), hard work
Interests: shopping local/small companies, likes DIY and crafts, spending time with family and friends, watches food network, HGTV, likes gardening and keeping home looking nice, goes to farmers market
Social media: Instagram, Facebook
Competitors
- Www.dunkindonuts.com
Coffee and donut shop
- Www.thelittlereddonuttruck.com
Donut truck
- Www.facebook.com/mydonutlady/
A business selling apple cider donuts
- Www.nothingbundtcakes.com
A business selling small bundt cakes
Creative should NOT use
The phrase "fresh (or freshest) ingredients"
Tone/voice
We'd like to come across as a fun company that really cares about our customers experience and the families we serve
Top 3 Things
Light-heartedness
Energy
Innovative/ imaginative
Additional Info
I'd like to choose a name that does not limit me to donuts as my only product.
Also, my nickname is Rocky and I am open to using it in the name
Inspiration: www.pinterest.com/roccobarraco/bakery-business/
Materials
Contract
Files
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