Bakery Business

Food & Beverage

We make donuts (for now), later possibly a full bakery serving all things sweet (breads, pastries, etc.) and yummy drinks including coffee/tea. Our target audience is anyone who loves amazing treats and has a big ol' sweet tooth.

Target audience: families (mom, dad and small/young children) with a sweet tooth.
Age: middle age (30s-40s)
Income: middle to upper class
Location: south suburbs of Chicago
Education: college
Occupation: sales (?), stay-at-home mom
Values: family time, honesty, God (religious), hard work
Interests: shopping local/small companies, likes DIY and crafts, spending time with family and friends, watches food network, HGTV, likes gardening and keeping home looking nice, goes to farmers market
Social media: Instagram, Facebook

The phrase "fresh (or freshest) ingredients"

We'd like to come across as a fun company that really cares about our customers experience and the families we serve

Light-heartedness
Energy
Innovative/ imaginative

I'd like to choose a name that does not limit me to donuts as my only product.
Also, my nickname is Rocky and I am open to using it in the name

Inspiration: www.pinterest.com/roccobarraco/bakery-business/

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